Bacardi announces the launch of e-commerce platform legacy collective in India. The platform will bring together Indian products to create a new legacy for India.Bacardi chooses Ranbir Kapoor to represent this platform. Legacy collective presently includes three brands: Isak Fragrances, The Postbox and the Jaipur Watch Company. The aim of the platform is to promote homegrown brands in India.
Ranbir commented on his association with Legacy Collective and said “I am thrilled to be partnering with the Legacy Collective. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends.”
Legacy Collective platform aims for a Pan-India delivery and has started its operations with collections from the three brands.