Rashmika Mandanna becomes the brand ambassador for “Onitsuka Tiger.”

The Japanese clothing company ‘Onitsuka Tiger’ is renowned for putting forth the best modern collections that incorporate innovation with tradition, sports, and fashion. The brand introduces Rashmika Mandanna as India’s first brand ambassador with the release of its spring/summer 2023 collection, entitled “Japanese Minimalism.” Rashmika Mandanna is the nation’s beloved fashion icon.

Rashmika talks to IANSlife about her relationship with the Japanese fashion label and how their modern collection complements her distinctive, minimalistic, and artistic sense of style.

She is overjoyed to be affiliated with Onitsuka Tiger since their modern line totally embodies her sense of style—it is distinctive, simple, and artistic. She could express all aspects of her personality through the brand while experimenting with cutting-edge silhouettes and trends. She liked the fitted, enormous three-button jackets and coats, the huge faux fur coats, and the mega anoraks from the most recent collection. These garments can also be layered over one another to create a voluminous silhouette that is not too thick.

She adored the entire Autumn/Winter 2023 collection from Onitsuka Tiger that was displayed during Milan Fashion Week. The collection’s concept, “Urban Layering,” reflected a fundamental aspect of Japanese culture: layering one’s clothing. By passing it through Onitsuka Tiger’s sporty DNA, the new AW23 collection expands on the core of this Japanese tradition and presents a collection that, while preserving its active attitude, is more focused on an urban appearance.

She always feels incredibly comfortable and elegant wearing shoes from Onitsuka Tiger. She can choose the appropriate footwear and feel confident rather than self-conscious. Selecting the appropriate footwear is such a crucial aspect of daily life; it’s something so straightforward that can mean so much. Her preferred footwear choice is brightly coloured, contemporary footwear.

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