Second-wealthiest celebrity beauty brand: ‘Anomaly,’ Priyanka Chopra’s hair care brand

Priyanka Chopra’s hair care brand ‘Anomaly’ has emerged as the second-wealthiest celebrity beauty brand.

According to a report in the UK-based beauty comparison platform Cosmetify, Priyanka’s hair care brand came in second on the list of the wealthiest celebrity beauty brands of 2023 based on their recent annual revenue, just after Rihanna’s cosmetic brand.

Rihanna’s Fenty Beauty topped Cosmetify’s list of the wealthiest celebrity beauty brands in 2023, with 477.2 million pounds. It was followed by Priyanka Chopra’s hair care brand, Anomaly, which ranked second on the list with 429.9 million pounds. Kylie Jenner’s cosmetic brand came in third with 301.4 million pounds in revenue, followed by Ariana Grande’s beauty brand with 70.3 million pounds. Selena Gomez’s Rare Beauty ranked fifth on the list, with 50.2 million pounds in revenue.

Priyanka’s hair care brand was launched last year, in 2022. In an interview, she said, “I’ve just recently taken to the business side of both the beauty and entertainment industries.” That really helped me distinguish between sitting in the stylist’s chair and using a bunch of products and actually having a say in the products that go into my hair.”


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