Shah Rukh Khan’s son Aryan khan announces his new brand ‘D’Yavol’

Aryan Khan, Shah Rukh Khan’s son, teased fans about his upcoming apparel line. ‘D’Yavol’ is known as a ‘premium streetwear’ brand. Aryan released a preview ahead of its next campaign, which includes Shah Rukh, to announce the brand’s debut look.

In the brief teaser video, Shah Rukh Khan writes the word ‘timeless’ on the board. He picks up a paintbrush that he dropped on the floor. Before introducing the label, it fades into a black screen. Finally, we got a glimpse of the actor’s face.

Last year, Aryan made his entrepreneur debut, announcing the launch of his next apparel brand. He originally debuted his spirit brand in India and afterwards cooperated with the world’s largest brewing company with the same partners.

Aryan captioned the announcement video, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours… For more exclusive projects, follow @dyavol.x.” The complete footage will be released on Tuesday. The brand is co-owned by Aryan Khan. He has formed a joint venture with Leti Blagoeva and Bunty Singh, with whom he has previously established a premium vodka brand for the brown spirits market.

Aryan Khan is the 25-year-old son of Shah Rukh Khan and Gauri Khan. He has a sister, Suhana Khan, who planned to make her Bollywood debut this year in Zoya Akhtar’s ‘The Archies,’ and a brother, AbRam Khan, who is still in school.

Aryan will make his cinematic debut as well, since he is now working on his first feature as a writer and director, which will be supported by his parents’ production company, Red Chillies Entertainment. Aryan has previously stood in for Shah Rukh at Indian Premier League auctions and other events for his Kolkata Knight Riders club alongside Suhana.